Pitchbooks were made by sideshow performers to sell as souvenirs to the marks following their act. They usually included a short bio, a couple of pictures and several facts about the performer. This allowed the performer to make a couple extra nickles and gave the mark a nice keepsake. Not to mention the free advertising the performer would get as the books were shared with friends. Johnny made several versions of his pichbooks throughout his career. However, most of these pitchbooks have not survived the years and are next to impossible to find. Here are some of our favorites.